Insights
Insights
Essays from 20+ years inside healthcare and pharma — on fixing fragmentation, transforming sales with AI, and the digital talent that makes it stick. Written by Frank Eisenlohr.
Bot, Agent, Copilot or Automation: What Does Your Task Actually Need?
A practical Microsoft comparison: chat interfaces, Copilot, agents, Power Automate, agent flows and workflows, with examples and deployment considerations.
The AI Pharma Field Rep Playbook (Part II)
A practical playbook for implementing AI pharma sales training: a 90-day quick-start, a hub-and-spoke data architecture, and an MVP for pre-call prep.
How AI Transforms Pharma Sales Training (Part I)
How AI transforms pharma sales training: trade 3-hour modules for 6-minute pre-call microlearning that lifts reps' sales performance and HCP relevance.
Make Existing Tools Useful in Everyday Pharma Work
Start with one employee and one recurring task. Build practical improvements with approved tools, teach through real work, and scope bots or agents separately.
Supercharge Pharma Operations with AI
How generative AI in pharma operations teams up with MLOps and DataOps to defragment commercial functions, unlock omnichannel HCP engagement, and add value.
Defragmenting Healthcare: My Strategy Blueprint
How to fix healthcare fragmentation in practice: my blueprint of five technology commandments, aligned KPIs and budgets, the right culture, and leadership.
Fragmentation in Healthcare: Who's to Blame?
The real causes of healthcare fragmentation aren't malice but misaligned goals: how hospitals, pharma, and patients each unintentionally make the system worse.
Fixing Healthcare Fragmentation
Why healthcare is fragmented, and what it really costs us: inefficiency, bad medicine, and unaffordable care. Frank Eisenlohr on 20+ years of digital health.